Save With Purpose
Set your goal, automate your savings, and stay on track until you get there
Product Overview
TrustTarget™ is a goal-oriented savings account offered by GlobalTrust that enables customers to save toward specific financial objectives through a structured and automated process. The product is designed to help individuals build financial discipline by allowing them to set a savings goal and automate contributions from their primary wallet account.
With TrustTarget™, customers can schedule automatic debits from their primary wallet based on a preferred frequency—such as daily, weekly, or monthly. For example, a customer can set up an instruction to automatically debit ₦100,000 every month and transfer it into the TrustTarget™ account until the savings goal is achieved.
Key Features
- Goal-Based Savings
- Automated Savings Contributions
- Flexible Savings Frequency
- High Interest Earnings of 13% interest per annum on their savings balance.
- Seamless Digital Management
Target Market
TrustTarget™ is designed for individuals seeking a structured way to save toward defined financial goals. The target market includes:
- Salary earners looking to automate their savings
- Young professionals building financial discipline
- Entrepreneurs and small business owners planning for future investments
- Individuals saving for specific life goals such as travel, education, rent, weddings, or asset purchases
- Customers who prefer automated financial planning and budgeting
How to Get Started
Differentiators
- Savings record strengthens mortgage eligibility
- Gamified savings goals on app (vaults for targets)
Risks & Mitigation
- Dormancy risk: Auto-notification & simple reactivation via app
- Low balance churn: Reward program & referral bonuses
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